taxi lottery

The taxi lottery is a concept designed as an incentive to customers of taxi companies. ‘Ride with us and be in with a chance of winning a free taxi!’ is the message.

The concept is simple, the implementation takes discipline on behalf of the user of the system and a keen eye for details.

Every n-th fare is a free fare.
where ‘n’ is the number of fares between the free fare. You choose what this number is at any given time of the day or week.
The number can fluctuate depending on whether it is peak time, a weekend night or during the day.

mic control

The only cost of implementation of the lottery is the recompense of the driver for the free fare. Set ‘n’ according to your budget.

It is imperitive that the customer only know the outcome at the end of the taxi-ride.

A log of the free-fares should be made and posted on a website available to the public. Each entry should detail the first name, vague address and the amount of the fare won.

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